https://koviljkaneskovic.cargo.site Hello This is Kae / 2022 Sun, 13 Nov 2022 08:01:21 +0000 https://koviljkaneskovic.cargo.site en https://koviljkaneskovic.cargo.site/Antler-Global Sun, 13 Nov 2022 08:01:21 +0000 Hello This is Kae / 2022 https://koviljkaneskovic.cargo.site/Antler-Global <img width="1920" height="1056" width_o="1920" height_o="1056" data-src="https://freight.cargo.site/t/original/i/3756dee5bf88063529e1964436889f543e03e4339f3a740ade7a6ac34e274c01/Antler-Case-Study-Elements.png" data-mid="158845363" border="0" src="https://freight.cargo.site/w/1000/i/3756dee5bf88063529e1964436889f543e03e4339f3a740ade7a6ac34e274c01/Antler-Case-Study-Elements.png" /> Antler backs the world’s most driven founders from day zero. Antler is the investor backing the world’s most driven founders, from day zero to greatness. Founded on the belief that people innovating is the key to building a better future, they partner with people across six continents to launch and scale high-potential startups that address meaningful opportunities and challenges. As a customer on our End-to-End Creative Plan, Antler reached out to us a few months ago to help reimagine its brand and support in connecting its new positioning and messaging platform to a stand-out and exceptional visual execution. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/317c746ac14eed0a8f3efd56112afd2e1b187d0b52e8346622a05f995a58a500/104042_Antler_It-all-starts.gif" data-mid="158845362" border="0" src="https://freight.cargo.site/w/1000/i/317c746ac14eed0a8f3efd56112afd2e1b187d0b52e8346622a05f995a58a500/104042_Antler_It-all-starts.gif" /> https://koviljkaneskovic.cargo.site/Preply-Online-Tutors Mon, 31 Jan 2022 10:26:01 +0000 Hello This is Kae / 2022 https://koviljkaneskovic.cargo.site/Preply-Online-Tutors foodpanda Preply is a language learning app and e-learning platform that connects over 140,000 tutors teaching 50 languages in 203 countries worldwide with the concept of one-to-one human tutoring.&nbsp;I’ve worked with the brand for a period of 6 months on developing their brand strategy together with the team, and transforming that strategy into visual concepts and creatives that will shape their internal and external identity in a world of increasing competition in the language learning world. Deliverables Brand Identity Design and Art DirectionDesign workshopsPerformance MarketingProduct Refresh <img width="3264" height="1710" width_o="3264" height_o="1710" data-src="https://freight.cargo.site/t/original/i/97b40afabdd0a764ca82f77742b6bcd9397a4773811e21fbd003144aa0f98308/preply-logo.png" data-mid="132003926" border="0" src="https://freight.cargo.site/w/1000/i/97b40afabdd0a764ca82f77742b6bcd9397a4773811e21fbd003144aa0f98308/preply-logo.png" /> Our design concept is based on Preply’s purpose: to Connect people through learning (a bit like Nokia). The brand identity builds on the speech bubble hidden in the letter P that’s always going to be the most recognizable element of the icon. <img width="2686" height="1636" width_o="2686" height_o="1636" data-src="https://freight.cargo.site/t/original/i/266dcaf3e16519422725fa1c4258617d081d8218081e5a326ffd1a0445116c89/preply-icon.png" data-mid="132003925" border="0" src="https://freight.cargo.site/w/1000/i/266dcaf3e16519422725fa1c4258617d081d8218081e5a326ffd1a0445116c89/preply-icon.png" /> <img width="1632" height="924" width_o="1632" height_o="924" data-src="https://freight.cargo.site/t/original/i/04bae5953767766e47473bebe4ce85d2799d364dea1f4e601dc4d50fc7fb77d6/Desktop---229.png" data-mid="131989632" border="0" src="https://freight.cargo.site/w/1000/i/04bae5953767766e47473bebe4ce85d2799d364dea1f4e601dc4d50fc7fb77d6/Desktop---229.png" /> <img width="1696" height="1710" width_o="1696" height_o="1710" data-src="https://freight.cargo.site/t/original/i/17efa02d155e25ac5ebf63dde2232d630df937bb293b3ffb5ce32e1968fa0eee/logo-ideas.png" data-mid="132004312" border="0" src="https://freight.cargo.site/w/1000/i/17efa02d155e25ac5ebf63dde2232d630df937bb293b3ffb5ce32e1968fa0eee/logo-ideas.png" /> Preply is all about language learning, online lessons and connection, so it took us a while to land on the right expression for the brand icon. From more literal to abstract icons, there was a balance to be found between something unique and special, and something instantly recognizable. <img width="2074" height="1204" width_o="2074" height_o="1204" data-src="https://freight.cargo.site/t/original/i/73591064f2a1378ad85b53781cb1234d7565a095cf4c85f0d7fc6ca450fb6554/Screenshot-2022-01-31-at-11.28.56.png" data-mid="131989843" border="0" src="https://freight.cargo.site/w/1000/i/73591064f2a1378ad85b53781cb1234d7565a095cf4c85f0d7fc6ca450fb6554/Screenshot-2022-01-31-at-11.28.56.png" /><img width="3456" height="1870" width_o="3456" height_o="1870" data-src="https://freight.cargo.site/t/original/i/c929e1cfc5fd65b85c66cc4c49ed7062b9f3e6b126694d894aa083c9635a3e5d/logo-colours.png" data-mid="132004311" border="0" src="https://freight.cargo.site/w/1000/i/c929e1cfc5fd65b85c66cc4c49ed7062b9f3e6b126694d894aa083c9635a3e5d/logo-colours.png" /> <img width="2386" height="1590" width_o="2386" height_o="1590" data-src="https://freight.cargo.site/t/original/i/3aeaa0591a688656e9a7a90a302964e98b4c2fda9361b700af168714b12bedcc/preply-billboard-2.png" data-mid="132128325" border="0" src="https://freight.cargo.site/w/1000/i/3aeaa0591a688656e9a7a90a302964e98b4c2fda9361b700af168714b12bedcc/preply-billboard-2.png" /> Preply OOH <img width="3456" height="2160" width_o="3456" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b159f8995930518e26e7423474dc6f31a04a90b08ebfbe960c1d9c8828958113/Desktop---108.png" data-mid="132004936" border="0" src="https://freight.cargo.site/w/1000/i/b159f8995930518e26e7423474dc6f31a04a90b08ebfbe960c1d9c8828958113/Desktop---108.png" /> <img width="3452" height="1942" width_o="3452" height_o="1942" data-src="https://freight.cargo.site/t/original/i/2e1e987640a47f1dbfca7d3234d75881b657a06f2e70a0e71a4e769cca78350b/moodboard-preply.png" data-mid="132004313" border="0" src="https://freight.cargo.site/w/1000/i/2e1e987640a47f1dbfca7d3234d75881b657a06f2e70a0e71a4e769cca78350b/moodboard-preply.png" /><img width="3272" height="1710" width_o="3272" height_o="1710" data-src="https://freight.cargo.site/t/original/i/9567190fe7d467106ec57ac23762d20b67f8e66d229b1b000474c7f8ccb67e15/website.png" data-mid="132004736" border="0" src="https://freight.cargo.site/w/1000/i/9567190fe7d467106ec57ac23762d20b67f8e66d229b1b000474c7f8ccb67e15/website.png" /> Building on top of their brand platform, ‘connected by language’, we developed a series of devices and key visuals that would build momentum between photos, copy and other graphic elements. <img width="2446" height="1380" width_o="2446" height_o="1380" data-src="https://freight.cargo.site/t/original/i/f16939f145b33a76d8c4010354f77288899169f7fc4dd4702a68b6bcc63a55e9/motivation-device.png" data-mid="132004733" border="0" src="https://freight.cargo.site/w/1000/i/f16939f145b33a76d8c4010354f77288899169f7fc4dd4702a68b6bcc63a55e9/motivation-device.png" /> <img width="3456" height="1842" width_o="3456" height_o="1842" data-src="https://freight.cargo.site/t/original/i/879c999db560253c3314cb47eafce9241135738f86ea1f61e54048a28c0b3789/book-device.png" data-mid="132004731" border="0" src="https://freight.cargo.site/w/1000/i/879c999db560253c3314cb47eafce9241135738f86ea1f61e54048a28c0b3789/book-device.png" /><img width="3456" height="2012" width_o="3456" height_o="2012" data-src="https://freight.cargo.site/t/original/i/072b53dc9797a18d8f6f954e4d42a4e78edc95fd1a04de7c7cb100f8dd58fe45/performance.png" data-mid="132004735" border="0" src="https://freight.cargo.site/w/1000/i/072b53dc9797a18d8f6f954e4d42a4e78edc95fd1a04de7c7cb100f8dd58fe45/performance.png" /> <img width="3456" height="1949" width_o="3456" height_o="1949" data-src="https://freight.cargo.site/t/original/i/a8d605c04e75b3df8a0514ec49709102f91e6e9d167c00e3f55b3ec0228cb28f/other-visuals.png" data-mid="132004734" border="0" src="https://freight.cargo.site/w/1000/i/a8d605c04e75b3df8a0514ec49709102f91e6e9d167c00e3f55b3ec0228cb28f/other-visuals.png" /> credits https://koviljkaneskovic.cargo.site/foodpanda-APAC Mon, 31 Jan 2022 10:23:58 +0000 Hello This is Kae / 2022 https://koviljkaneskovic.cargo.site/foodpanda-APAC foodpanda foodpanda is the biggest on demand delivery service in south east Asia. Present in 13 markets across Singapore, Hong Kong, Thailand, Pakistan and now also Japan.&nbsp; I’ve worked with the brand consistently for the last 4 years on everything from logo and identity design, to creating integrated campaigns, production guidelines, and working really closely with their local team, coaching them on design guidelines, working processes, scaling and localisation of their creatives for performance marketing. Deliverables Brand Strategy Logo and identityDesign and Art Direction Design workshopsBrand guidelinesOffline and digital campaigns Performance Marketing Product Refresh <img width="3264" height="1710" width_o="3264" height_o="1710" data-src="https://freight.cargo.site/t/original/i/5d715646dffbbc511ac64fbf25a22b45470ab9b8d68b3263dfd7db5be26f2bc4/foodpanda-logo.png" data-mid="131996124" border="0" src="https://freight.cargo.site/w/1000/i/5d715646dffbbc511ac64fbf25a22b45470ab9b8d68b3263dfd7db5be26f2bc4/foodpanda-logo.png" /> Also in November 2019 we started a big Product design refresh the team conducted across the central and local teams, where we worked on immersion sessions, vision and principles workshops, wireframes, testing and coming up with a roadmap for the future of their experience together with the London based agency Design Studio. <img width="2094" height="1710" width_o="2094" height_o="1710" data-src="https://freight.cargo.site/t/original/i/0401c5d8405fdf50eb6ebb68b2e81a771da8c4722e5de8e8ab159de10d0e89d0/fp-photo2.png" data-mid="131996196" border="0" src="https://freight.cargo.site/w/1000/i/0401c5d8405fdf50eb6ebb68b2e81a771da8c4722e5de8e8ab159de10d0e89d0/fp-photo2.png" /> <img width="3272" height="1806" width_o="3272" height_o="1806" data-src="https://freight.cargo.site/t/original/i/a22a7be719a2a2ec3deb9aeacad01e81437af13aef9e1ee29945b5245323c534/fp-product-1.png" data-mid="131996283" border="0" src="https://freight.cargo.site/w/1000/i/a22a7be719a2a2ec3deb9aeacad01e81437af13aef9e1ee29945b5245323c534/fp-product-1.png" /> <img width="1696" height="1710" width_o="1696" height_o="1710" data-src="https://freight.cargo.site/t/original/i/4ec96000082a1e35966bca9f828a23323a0a44cdc8533d10c553c69b3b9b9a4a/fp-icons.png" data-mid="131996282" border="0" src="https://freight.cargo.site/w/1000/i/4ec96000082a1e35966bca9f828a23323a0a44cdc8533d10c553c69b3b9b9a4a/fp-icons.png" /> foodpanda was given a bright and bold signature colour pink, offering a wide range of expression. Rich in contrast for accessibility, the colour was carefully developed to set foodpanda apart from its competitors. When analysing the competitive landscape, noone was using pink as a brand colour in all the regions.&nbsp; <img width="3456" height="1932" width_o="3456" height_o="1932" data-src="https://freight.cargo.site/t/original/i/0ce5fb8a26e8eec39e84406a93b4c1ea760c3d9ec67a43ed8458c072aca8c915/fp-rideres.png" data-mid="131996473" border="0" src="https://freight.cargo.site/w/1000/i/0ce5fb8a26e8eec39e84406a93b4c1ea760c3d9ec67a43ed8458c072aca8c915/fp-rideres.png" /> <img width="839" height="1002" width_o="839" height_o="1002" data-src="https://freight.cargo.site/t/original/i/c18018582471ba3bd0e811549596751667c9619845168d1bcbf45292a25d20d8/campaign-shot.png" data-mid="131996469" border="0" src="https://freight.cargo.site/w/839/i/c18018582471ba3bd0e811549596751667c9619845168d1bcbf45292a25d20d8/campaign-shot.png" /> <img width="1696" height="2004" width_o="1696" height_o="2004" data-src="https://freight.cargo.site/t/original/i/1abe0252ad25c4c5aa22d6457cc3b7f43cabf2080c6acc6f79d0b2f7fd10a7e6/fp-starbucks-bangladesh.png" data-mid="131996474" border="0" src="https://freight.cargo.site/w/1000/i/1abe0252ad25c4c5aa22d6457cc3b7f43cabf2080c6acc6f79d0b2f7fd10a7e6/fp-starbucks-bangladesh.png" /> <img width="2086" height="1276" width_o="2086" height_o="1276" data-src="https://freight.cargo.site/t/original/i/806892ad828c05c345ba372f09a1044a32b1c02a790b84680be40bcbe729abb9/Screenshot-2022-01-31-at-11.24.29.png" data-mid="131989562" border="0" src="https://freight.cargo.site/w/1000/i/806892ad828c05c345ba372f09a1044a32b1c02a790b84680be40bcbe729abb9/Screenshot-2022-01-31-at-11.24.29.png" /><img width="3272" height="1711" width_o="3272" height_o="1711" data-src="https://freight.cargo.site/t/original/i/69c214d23020116e4ebd145bf8817662bbdd4dab90a3d86c5bb13a6e5aa5271d/fp-product-2.png" data-mid="131996470" border="0" src="https://freight.cargo.site/w/1000/i/69c214d23020116e4ebd145bf8817662bbdd4dab90a3d86c5bb13a6e5aa5271d/fp-product-2.png" /> Concept ideation for our apps, implementing a softer ‘panda touch’ to everything we do and all of our principles. <img width="1128" height="1276" width_o="1128" height_o="1276" data-src="https://freight.cargo.site/t/original/i/fdf53ad8671979a5464c61f939177f9a0ab63d7840b010e54ee4d7498ad47a3a/resto-list-2.gif" data-mid="132001300" border="0" data-scale="73" src="https://freight.cargo.site/w/1000/i/fdf53ad8671979a5464c61f939177f9a0ab63d7840b010e54ee4d7498ad47a3a/resto-list-2.gif" /> <img width="3456" height="1860" width_o="3456" height_o="1860" data-src="https://freight.cargo.site/t/original/i/c7ee9aaa5d4c251eb911e33fca748c0a3e7ff2ad4dc28177d021bbdd87e15101/fonts-fp.png" data-mid="131998777" border="0" src="https://freight.cargo.site/w/1000/i/c7ee9aaa5d4c251eb911e33fca748c0a3e7ff2ad4dc28177d021bbdd87e15101/fonts-fp.png" /> A bold but controlled display typeface, gave foodpanda the perfect voice to communicate the engaging tone of voice, across all screens and mediums. It provides human warmth and a personal sensibility to the brand. Combined with a pragmatic and highly functional sans serif to maximise legibility on smaller copy, the typopgraphy strikes a balance between human warmth and technical precision. <img width="3456" height="1950" width_o="3456" height_o="1950" data-src="https://freight.cargo.site/t/original/i/7d5c70804cffc6d1ec33cd89b5187d32074c0978089381772382cfe23f58948f/fp-product-4.png" data-mid="131998937" border="0" src="https://freight.cargo.site/w/1000/i/7d5c70804cffc6d1ec33cd89b5187d32074c0978089381772382cfe23f58948f/fp-product-4.png" />By using different shapes of our Panda and its appearance—which will run through the brand as a fun and surprising element—helping you with everything from onboarding to actual ordering or payment. <img width="3456" height="1798" width_o="3456" height_o="1798" data-src="https://freight.cargo.site/t/original/i/67031b66fb1483c52fbcddc67633f6489f8a4d58c813b7883a63f480aac7ffd3/fp-photos.png" data-mid="131999144" border="0" src="https://freight.cargo.site/w/1000/i/67031b66fb1483c52fbcddc67633f6489f8a4d58c813b7883a63f480aac7ffd3/fp-photos.png" /> <img width="3456" height="2104" width_o="3456" height_o="2104" data-src="https://freight.cargo.site/t/original/i/76f106cab4b32d4a67a05397255de96b699dbbde7323b6719e0a3b829cef4828/fp-campaign.png" data-mid="131998781" border="0" src="https://freight.cargo.site/w/1000/i/76f106cab4b32d4a67a05397255de96b699dbbde7323b6719e0a3b829cef4828/fp-campaign.png" /> <img width="3456" height="1994" width_o="3456" height_o="1994" data-src="https://freight.cargo.site/t/original/i/009d8e0311b8ebf4dc16b2aeb735d5eda28d4359969f1bd8166b23492f0dd2da/fp-3-riders.png" data-mid="131998779" border="0" src="https://freight.cargo.site/w/1000/i/009d8e0311b8ebf4dc16b2aeb735d5eda28d4359969f1bd8166b23492f0dd2da/fp-3-riders.png" /> <img width="500" height="261" width_o="500" height_o="261" data-src="https://freight.cargo.site/t/original/i/a64df9bb5addbe303ff29472deab3f03cb522e0a03b636444034376617301b1c/video-hong-kong.gif" data-mid="131999563" border="0" data-scale="100" src="https://freight.cargo.site/w/500/i/a64df9bb5addbe303ff29472deab3f03cb522e0a03b636444034376617301b1c/video-hong-kong.gif" /> <img width="500" height="261" width_o="500" height_o="261" data-src="https://freight.cargo.site/t/original/i/ea25b9f6f82002f11b6b44cf600b045fa6bf28ea6c7ddd9e3adfe797f3e91733/video-hong-kong2.gif" data-mid="131999762" border="0" src="https://freight.cargo.site/w/500/i/ea25b9f6f82002f11b6b44cf600b045fa6bf28ea6c7ddd9e3adfe797f3e91733/video-hong-kong2.gif" /> <img width="3456" height="1890" width_o="3456" height_o="1890" data-src="https://freight.cargo.site/t/original/i/c7192ef49de57cc8a9a709e8f0ff573abe538caef7ff486f469704a7ffeaf66c/fp-bus.png" data-mid="131998780" border="0" src="https://freight.cargo.site/w/1000/i/c7192ef49de57cc8a9a709e8f0ff573abe538caef7ff486f469704a7ffeaf66c/fp-bus.png" /> Credits foodpanda regional marketing team central brand team Delivery Hero https://koviljkaneskovic.cargo.site/Blinkist-2021 Mon, 31 Jan 2022 12:02:40 +0000 Hello This is Kae / 2022 https://koviljkaneskovic.cargo.site/Blinkist-2021 Blinkist Blinkist offers the best selection of nonfiction knowledge, all in an app that makes it easy to fit learning into your life. Through audio and text explainers called Blinks, original podcasts, and author-driven content, Blinkist is on a mission to help people turn ordinary moments into extraordinary learning opportunities—anytime, anywhere. &nbsp;As Creative Director of the Creative Circle, I lead our team for 15 months on developing our current identity, refreshing our brand strategy, and transforming that strategy onto our app, with visual concepts and creatives that will shape their internal and external identity. Deliverables Creative DirectionBrand IdentityDesign and Art DirectionDesign workshopsPerformance Marketing <img width="3456" height="1934" width_o="3456" height_o="1934" data-src="https://freight.cargo.site/t/original/i/1f6f27fc1f4c4beca73f76689d0566b0b5b08dc5c8ff24ffe0a827f1747716ab/malcolm-gladwell-2022.png" data-mid="132149013" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/1f6f27fc1f4c4beca73f76689d0566b0b5b08dc5c8ff24ffe0a827f1747716ab/malcolm-gladwell-2022.png" /> With Shortcasts, we’re working directly with podcast creators to help you discover the most essential nuggets from their back catalogues. A Shortcast is a short version of a podcast episode crafted around its key ideas. Each episode is curated and built in collaboration with the podcaster to make sure it’s true to their unique voice, style and ideas. Launching in collaboration with an impressive roster of creators such as Malcolm Gladwell, Dr. Laurie Santos, Natalie Lue. <img width="2658" height="1348" width_o="2658" height_o="1348" data-src="https://freight.cargo.site/t/original/i/bc0d595569435fc810e65ce8f1c098b9f80cac2b80065411ac71d57c31d09202/mockups.png" data-mid="131996677" border="0" src="https://freight.cargo.site/w/1000/i/bc0d595569435fc810e65ce8f1c098b9f80cac2b80065411ac71d57c31d09202/mockups.png" /> <img width="3136" height="1740" width_o="3136" height_o="1740" data-src="https://freight.cargo.site/t/original/i/9a2d7f9d3759fbd6574213fdd9f754d6e7770c9dc5073fb941236f63b5f1e3ff/shortcasts-apple.png" data-mid="132202913" border="0" src="https://freight.cargo.site/w/1000/i/9a2d7f9d3759fbd6574213fdd9f754d6e7770c9dc5073fb941236f63b5f1e3ff/shortcasts-apple.png" /> In all the Shortcast excitement, Apple reached out to Blinkist with an offer to collaborate on a new feature that will put Shortcasts in the spotlight on the Apple Podcast app. <img width="1554" height="1298" width_o="1554" height_o="1298" data-src="https://freight.cargo.site/t/original/i/15a1764190d540f874396717681d7ebc0777b861577f4ecd69060c3fc97ffbe6/Screenshot-2022-02-02-at-10.42.20.png" data-mid="132209185" border="0" src="https://freight.cargo.site/w/1000/i/15a1764190d540f874396717681d7ebc0777b861577f4ecd69060c3fc97ffbe6/Screenshot-2022-02-02-at-10.42.20.png" /> <img width="3456" height="1934" width_o="3456" height_o="1934" data-src="https://freight.cargo.site/t/original/i/645c0313a14e6b78239810141841e1fdd9fe17d14bbb60664e757371a5995a95/Dan-Snow-1.png" data-mid="132202818" border="0" src="https://freight.cargo.site/w/1000/i/645c0313a14e6b78239810141841e1fdd9fe17d14bbb60664e757371a5995a95/Dan-Snow-1.png" /> We also worked with the popular UK host Dan Snow and his podcast&nbsp;History Hit (UK's number one history podcast) on a 360 campaign to promote our new format. <img width="3272" height="1978" width_o="3272" height_o="1978" data-src="https://freight.cargo.site/t/original/i/c3ac2eb9d2f3d67b1552bcc467eb95f3f5aba0ccf4194d1410c960427ff03bad/instagram-2-bk.png" data-mid="132202830" border="0" src="https://freight.cargo.site/w/1000/i/c3ac2eb9d2f3d67b1552bcc467eb95f3f5aba0ccf4194d1410c960427ff03bad/instagram-2-bk.png" /> <img width="1696" height="1876" width_o="1696" height_o="1876" data-src="https://freight.cargo.site/t/original/i/619bcf5a0fe44b0a80abebae5dda8865c697371a179ca463c84a85e7e42a8896/instagram-1-bk.png" data-mid="132202824" border="0" src="https://freight.cargo.site/w/1000/i/619bcf5a0fe44b0a80abebae5dda8865c697371a179ca463c84a85e7e42a8896/instagram-1-bk.png" /> Through ideation sessions and workshops with the content team, we rebooted our social media channels with new content strategy, videos and a big network of wonderful illustrators, you can see more on our instagram profile.Illustration by @color_fuel <img width="3456" height="1940" width_o="3456" height_o="1940" data-src="https://freight.cargo.site/t/original/i/57f0baf3f42536e5517c845621459cff7e3001fbd31061cd5f5cad6c1fb2b4ae/brene-brown-bk.png" data-mid="132202814" border="0" src="https://freight.cargo.site/w/1000/i/57f0baf3f42536e5517c845621459cff7e3001fbd31061cd5f5cad6c1fb2b4ae/brene-brown-bk.png" /><img width="3456" height="1704" width_o="3456" height_o="1704" data-src="https://freight.cargo.site/t/original/i/5ba1cf9b4a7d4485048d3978ebbe8ce4ae8cb44e1ee43c74b9d504d4b7141bc9/app-plus-ad-bk.png" data-mid="132202791" border="0" src="https://freight.cargo.site/w/1000/i/5ba1cf9b4a7d4485048d3978ebbe8ce4ae8cb44e1ee43c74b9d504d4b7141bc9/app-plus-ad-bk.png" /> How did we design 4700+ customer covers in one month? <img width="3464" height="1470" width_o="3464" height_o="1470" data-src="https://freight.cargo.site/t/original/i/f48c16c49936496a04420e0cb5ecfe17ba7d26370624e107189de366d8761a42/shortcasts-and-blinks.png" data-mid="132202910" border="0" src="https://freight.cargo.site/w/1000/i/f48c16c49936496a04420e0cb5ecfe17ba7d26370624e107189de366d8761a42/shortcasts-and-blinks.png" /> In the Creative Circle we decided it was time to give the Blink covers the treatment they deserve, as they are each made by so many people with a lot of dedication and love, and the covers should be a visual representation of all this effort as well. It’s worth mentioning that this project was done completely remote, with people from around the globe in different continents and in various timezones. Read more about it in our case study. Credits https://koviljkaneskovic.cargo.site/PedidosYa-Latin-America Tue, 16 Jul 2019 08:42:02 +0000 Hello This is Kae / 2022 https://koviljkaneskovic.cargo.site/PedidosYa-Latin-America &nbsp; Client ········· PedidosYa LATAMMedium ········· Digital &amp; PrintLaunch ········· June 2019Design ········· Agnese Laguzzi,Ed Hendry &nbsp; PedidosYa PedidosYa is one of the biggest and most loved online services in Latin America. Over 15,000 restaurants in over 400 cities use the service to deliver their food in Argentina, Uruguay, Bolivia, Chile and Paraguay. <img width="1000" height="617" width_o="1000" height_o="617" data-src="https://freight.cargo.site/t/original/i/e003da772ba92eb780c1bbed204dcb83a0cc2ece4d0e7556902ee81864bc1c88/peyamood1-copy.jpg" data-mid="46952477" border="0" src="https://freight.cargo.site/w/1000/i/e003da772ba92eb780c1bbed204dcb83a0cc2ece4d0e7556902ee81864bc1c88/peyamood1-copy.jpg" /> First things first Although the brand has been one of the strongest in the Latin American region, with new brands like UberEats and Rappi coming to the market, PedidosYa approached our team with a two-fold brief - define a strong brand positioning to stand out from the crowd with a modern and vibrant brand, and also align the different markets and countries under a unified brand. <img width="1400" height="722" width_o="1400" height_o="722" data-src="https://freight.cargo.site/t/original/i/b72a667dcc5802fd5f4b981d21e203a6b863eb1f7fe0a6b0b45bac25fc80973f/peya-cargo-screens-01.png" data-mid="47581434" border="0" src="https://freight.cargo.site/w/1000/i/b72a667dcc5802fd5f4b981d21e203a6b863eb1f7fe0a6b0b45bac25fc80973f/peya-cargo-screens-01.png" /> Three Key Challenges 01 Showcase the new positioning 02 Stand out from the competition 03 Deliver Consistency 01&nbsp;— Showcase the new positioning Research has shown that people still perceive the brand as doing only restaurant delivery, something that was underlined even more by the fact that the previous logo had a fork symbol in it. <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/6db112fb6ccf2645a7a56e38ac3af03ae843d5408cca5307104f1e98c6838117/peya-cargo-screens-03.png" data-mid="47586886" border="0" src="https://freight.cargo.site/w/1000/i/6db112fb6ccf2645a7a56e38ac3af03ae843d5408cca5307104f1e98c6838117/peya-cargo-screens-03.png" /> After pursuing a few different territories for the logo direction, the local management team decided to go with the concept of speed of delivery, and PedidosYa as one super-app for all online purchases as the vision for the future. <img width="2500" height="2459" width_o="2500" height_o="2459" data-src="https://freight.cargo.site/t/original/i/57f02359506cc7342be9e8f9273b2fc325d00151f122c4bed5f4241dd8e95b8a/pedidosya-phone.jpg" data-mid="46951721" border="0" src="https://freight.cargo.site/w/1000/i/57f02359506cc7342be9e8f9273b2fc325d00151f122c4bed5f4241dd8e95b8a/pedidosya-phone.jpg" /> <img width="955" height="1208" width_o="955" height_o="1208" data-src="https://freight.cargo.site/t/original/i/5abc9dce84fd0e73f251b06c1e23cdfcefdf2431ad17f7a61b2d098c94b8b5fc/preview-copy.png" data-mid="47588379" border="0" src="https://freight.cargo.site/w/955/i/5abc9dce84fd0e73f251b06c1e23cdfcefdf2431ad17f7a61b2d098c94b8b5fc/preview-copy.png" /> 02— Stand out from the competition As the competition is getting stronger, so was the difficulty to stand out in a chromatic way, especially in the already busy streets of the five Latin American capitals, where Glovo and Rappi were going strong with Yellow and Orange palettes, and PedidosYa only had the colour Red to work with. <img width="1400" height="718" width_o="1400" height_o="718" data-src="https://freight.cargo.site/t/original/i/af266f71e07407b693f44d627fc300bfa6eac06adc4d41951116dd40f6c1d392/peya-cargo-screens-05.png" data-mid="47570921" border="0" src="https://freight.cargo.site/w/1000/i/af266f71e07407b693f44d627fc300bfa6eac06adc4d41951116dd40f6c1d392/peya-cargo-screens-05.png" /> Althought the research has shown us that PYa red still had a lot of Brand equity and was something the team wanted to preserve, there was definitely a need to expand the colour palette and add more meaning to each of the four new colours. <img width="1392" height="800" width_o="1392" height_o="800" data-src="https://freight.cargo.site/t/original/i/889427fdc60e0c1b77a7678ece58777920f1ae0f59ca1cb4e5a7c4b18a030fa8/peya-cargo-screens-06.png" data-mid="47572305" border="0" src="https://freight.cargo.site/w/1000/i/889427fdc60e0c1b77a7678ece58777920f1ae0f59ca1cb4e5a7c4b18a030fa8/peya-cargo-screens-06.png" /><img width="1200" height="691" width_o="1200" height_o="691" data-src="https://freight.cargo.site/t/original/i/dd6fe57673b2b79b277227ad71088a38979c033a5085a0b5477fce0b2d8624a1/photos.png" data-mid="46955784" border="0" src="https://freight.cargo.site/w/1000/i/dd6fe57673b2b79b277227ad71088a38979c033a5085a0b5477fce0b2d8624a1/photos.png" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/725d404d20d489d9d30027fc716f7d9d81b5468365f5e5c7fc7f7d67f3c634d9/peya-food-insta-2.gif" data-mid="46957093" border="0" src="https://freight.cargo.site/w/1000/i/725d404d20d489d9d30027fc716f7d9d81b5468365f5e5c7fc7f7d67f3c634d9/peya-food-insta-2.gif" /><img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/741ad945e7fbd8df2f3e0289e988ca4faf589624536c89ff57044737811be999/peya-food-insta.gif" data-mid="46957094" border="0" src="https://freight.cargo.site/w/1000/i/741ad945e7fbd8df2f3e0289e988ca4faf589624536c89ff57044737811be999/peya-food-insta.gif" /> 03— Deliver Consistency One of the biggest issues the brand has been facing is design consistency across all channels, so it was important to create not only a strong brand device but also a system and metaphor that would bring out the best of the new brand positioning and also create a simple way for the local design team to play around the creatives. <img width="1400" height="800" width_o="1400" height_o="800" data-src="https://freight.cargo.site/t/original/i/b83f2b453e75fb1f2755da24c24e39dcdfd13b96edcd1b9e8a68a5bcfe44737e/peya-cargo-screens-08.png" data-mid="47577404" border="0" src="https://freight.cargo.site/w/1000/i/b83f2b453e75fb1f2755da24c24e39dcdfd13b96edcd1b9e8a68a5bcfe44737e/peya-cargo-screens-08.png" /> By dividing the logo into a grid of concentric lines, we created a simple series of 5 shapes, that used in different colours and ‘levels’ would create the system we wanted to have. <img width="8000" height="4156" width_o="8000" height_o="4156" data-src="https://freight.cargo.site/t/original/i/5cb24b629f4b549aab4e2b88fd1996e00280b7f5637efe8a3cb78aae0b2d2a1c/lines.png" data-mid="47581826" border="0" src="https://freight.cargo.site/w/1000/i/5cb24b629f4b549aab4e2b88fd1996e00280b7f5637efe8a3cb78aae0b2d2a1c/lines.png" /><img width="8000" height="3941" width_o="8000" height_o="3941" data-src="https://freight.cargo.site/t/original/i/d35edad2f524237b7068926c0fa1ae282a99e262ed60088b2dab119a8490908a/Portfolio--Kae-for-Elephant-14.png" data-mid="46954986" border="0" src="https://freight.cargo.site/w/1000/i/d35edad2f524237b7068926c0fa1ae282a99e262ed60088b2dab119a8490908a/Portfolio--Kae-for-Elephant-14.png" /> <img width="928" height="1176" width_o="928" height_o="1176" data-src="https://freight.cargo.site/t/original/i/2b5d95fd5655cc7016bef75cc13620e44cdf3dae318397e388f6a642994318f4/Screen-Shot-2019-01-22-at-23.31.20.png" data-mid="47335521" border="0" src="https://freight.cargo.site/w/928/i/2b5d95fd5655cc7016bef75cc13620e44cdf3dae318397e388f6a642994318f4/Screen-Shot-2019-01-22-at-23.31.20.png" /><img width="2717" height="3086" width_o="2717" height_o="3086" data-src="https://freight.cargo.site/t/original/i/224d045b1276fd6ba928a22a3f1bab11bb7b54e392169509301070eb85e95ec0/Portfolio-Koviljka-Neskovic-2019-6.jpg" data-mid="46951723" border="0" src="https://freight.cargo.site/w/1000/i/224d045b1276fd6ba928a22a3f1bab11bb7b54e392169509301070eb85e95ec0/Portfolio-Koviljka-Neskovic-2019-6.jpg" />Three Key Brand Elements <img width="1121" height="487" width_o="1121" height_o="487" data-src="https://freight.cargo.site/t/original/i/273a93a1907ada98e31103c57c8c81259c97249d516466c773b41cf7a9e71cd2/Schermata-2019-07-30-alle-12.36.41.png" data-mid="47638740" border="0" src="https://freight.cargo.site/w/1000/i/273a93a1907ada98e31103c57c8c81259c97249d516466c773b41cf7a9e71cd2/Schermata-2019-07-30-alle-12.36.41.png" /> Starting from the three key issues we needed to solve, we ended up with three levels of Key Brand Elements that together form the building blocks of the new design system. The Brand Metaphor <img width="1200" height="670" width_o="1200" height_o="670" data-src="https://freight.cargo.site/t/original/i/eb0f514ca5f09d4d00c87e9f8241b507e739599a6b6d5f3306f42a67a3657488/book.png" data-mid="46955858" border="0" src="https://freight.cargo.site/w/1000/i/eb0f514ca5f09d4d00c87e9f8241b507e739599a6b6d5f3306f42a67a3657488/book.png" /> Red de Transporte&nbsp; &nbsp; We came up with their new Brand Book we call ‘Red de Transporte’, reflecting the Latin american metro system with each chapter representing a line and each piece in the brand guidelines representing a station. <img width="2770" height="1497" width_o="2770" height_o="1497" data-src="https://freight.cargo.site/t/original/i/770c9dd40879c7f3232c91ab8463c01830a0e7a0d7e599b4f56181a2a1945328/brandguidelines.png" data-mid="46955789" border="0" src="https://freight.cargo.site/w/1000/i/770c9dd40879c7f3232c91ab8463c01830a0e7a0d7e599b4f56181a2a1945328/brandguidelines.png" /><img width="2917" height="1667" width_o="2917" height_o="1667" data-src="https://freight.cargo.site/t/original/i/45606eea946f6aaafc287256a9693697ad8fb05478d90d484a5abe801a61679a/peya-cargo-screens-07.png" data-mid="47578305" border="0" src="https://freight.cargo.site/w/1000/i/45606eea946f6aaafc287256a9693697ad8fb05478d90d484a5abe801a61679a/peya-cargo-screens-07.png" /><img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/5b54a552dfdfbf83195b01226ab03fadccd72f74e53c9797416edadfed678485/bookinside.png" data-mid="46955975" border="0" src="https://freight.cargo.site/w/1000/i/5b54a552dfdfbf83195b01226ab03fadccd72f74e53c9797416edadfed678485/bookinside.png" /> New Brand Creatives With the new colours and patterns in place, we rebranded all the assets they were using across marketing, in offline and online creatives to reflect the new brand and be able to compete with the ever-increasing new brands in the market. <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/78ffe03fc160b673c03fff76c5856079d0789b6cdebb4ff9aa3f752ae73a1873/Portfolio--Kae-for-Elephant-18.png" data-mid="46955974" border="0" src="https://freight.cargo.site/w/1000/i/78ffe03fc160b673c03fff76c5856079d0789b6cdebb4ff9aa3f752ae73a1873/Portfolio--Kae-for-Elephant-18.png" /> <img width="1098" height="1143" width_o="1098" height_o="1143" data-src="https://freight.cargo.site/t/original/i/5f4bc8b4e2648e0ee2bd4fa675d8993e91ebe537cd4e100fd2b28466bcdb412f/Schermata-2019-07-30-alle-12.11.47.png" data-mid="47637756" border="0" src="https://freight.cargo.site/w/1000/i/5f4bc8b4e2648e0ee2bd4fa675d8993e91ebe537cd4e100fd2b28466bcdb412f/Schermata-2019-07-30-alle-12.11.47.png" /><img width="411" height="450" width_o="411" height_o="450" data-src="https://freight.cargo.site/t/original/i/9f45eeaabaa47ef3c6460e805d5b3db738426ce3e0699323e27d1336b0507427/Schermata-2019-07-30-alle-12.34.39.png" data-mid="47638663" border="0" src="https://freight.cargo.site/w/411/i/9f45eeaabaa47ef3c6460e805d5b3db738426ce3e0699323e27d1336b0507427/Schermata-2019-07-30-alle-12.34.39.png" /> <img width="1400" height="624" width_o="1400" height_o="624" data-src="https://freight.cargo.site/t/original/i/ad926964140c810ce5b541ce441e58535bb74bcf913c362f3d73d8ce0c1ed1f7/Copy-of-PedidosYa-_-Brand-Deliverables-Master-File-49.png" data-mid="47637563" border="0" src="https://freight.cargo.site/w/1000/i/ad926964140c810ce5b541ce441e58535bb74bcf913c362f3d73d8ce0c1ed1f7/Copy-of-PedidosYa-_-Brand-Deliverables-Master-File-49.png" /> https://koviljkaneskovic.cargo.site/Paketto-Branding Sat, 11 Jul 2020 10:26:44 +0000 Hello This is Kae / 2022 https://koviljkaneskovic.cargo.site/Paketto-Branding Client ········· Paketto Travel PortalMedium ········· DigitalLaunch ········· June 2020 Paketto Paketto is an online travel aggregator where you can find and compare between portals in search for flights, cars or trains, hotels and flats, events and excursions, restaurants and bars in any location. <img width="3154" height="1672" width_o="3154" height_o="1672" data-src="https://freight.cargo.site/t/original/i/b60a882bcee0e3039d1d9f4d30c212f37ce55b3c55b14de68b2094019ef91f89/outdoor.png" data-mid="77346731" border="0" src="https://freight.cargo.site/w/1000/i/b60a882bcee0e3039d1d9f4d30c212f37ce55b3c55b14de68b2094019ef91f89/outdoor.png" /><img width="3154" height="1672" width_o="3154" height_o="1672" data-src="https://freight.cargo.site/t/original/i/7d522b5c7f5bf655a0056503d3681955ee44af76155a4448b63e384ebf8925cc/Strategy.png" data-mid="77346252" border="0" src="https://freight.cargo.site/w/1000/i/7d522b5c7f5bf655a0056503d3681955ee44af76155a4448b63e384ebf8925cc/Strategy.png" /><img width="3154" height="1672" width_o="3154" height_o="1672" data-src="https://freight.cargo.site/t/original/i/df059850354d7519815d671511d740248fbb428207a7b6e83b510110fa651e3b/intro-animation.png" data-mid="77469433" border="0" src="https://freight.cargo.site/w/1000/i/df059850354d7519815d671511d740248fbb428207a7b6e83b510110fa651e3b/intro-animation.png" /> From beginning to end, plan your ideal trip based on number of days, budget, number of people or type of destination. Paketto will filter out all the best options for you so you can relax and enjoy. We compare offers and prices from all the major travel portals in search for the best mix of transport, rooms, activities for your location. <img width="3154" height="1672" width_o="3154" height_o="1672" data-src="https://freight.cargo.site/t/original/i/fa6967430cfe1d4c5abfb63fccd46c121f2d7031de8b70204cf515506113f278/instagram.png" data-mid="77370826" border="0" src="https://freight.cargo.site/w/1000/i/fa6967430cfe1d4c5abfb63fccd46c121f2d7031de8b70204cf515506113f278/instagram.png" /> As the brand from start-up to industry player, they wanted to ensure they retained their challenger spirit and strong company culture, and that this essence was perceived externally by customers and talent. <img width="3154" height="1672" width_o="3154" height_o="1672" data-src="https://freight.cargo.site/t/original/i/572c79ab51a3b51c7a1863668e68839ee5b34f3d5d39f9f7dbe4e1502b4b586b/color.png" data-mid="77347513" border="0" src="https://freight.cargo.site/w/1000/i/572c79ab51a3b51c7a1863668e68839ee5b34f3d5d39f9f7dbe4e1502b4b586b/color.png" /> <img width="3154" height="1672" width_o="3154" height_o="1672" data-src="https://freight.cargo.site/t/original/i/cf61f5a4f652543f3dc7c324e43c6a7d292e8149b599eeea7175888b7828bc9f/website-Mockup-mood.png" data-mid="77334543" border="0" src="https://freight.cargo.site/w/1000/i/cf61f5a4f652543f3dc7c324e43c6a7d292e8149b599eeea7175888b7828bc9f/website-Mockup-mood.png" /> https://koviljkaneskovic.cargo.site/A-Medium-for-Every-Idea Tue, 05 Jan 2021 20:30:11 +0000 Hello This is Kae / 2022 https://koviljkaneskovic.cargo.site/A-Medium-for-Every-Idea <img width="1300" height="760" width_o="1300" height_o="760" data-src="https://freight.cargo.site/t/original/i/178f3a8de9a08c604d130dd6c2a625ae4ff80648b8be20118a4e81c55ba4b34a/medium-ooh.gif" data-mid="94057597" border="0" src="https://freight.cargo.site/w/1000/i/178f3a8de9a08c604d130dd6c2a625ae4ff80648b8be20118a4e81c55ba4b34a/medium-ooh.gif" /> text text<img width="3250" height="1630" width_o="3250" height_o="1630" data-src="https://freight.cargo.site/t/original/i/488b2d3fac2ddc562522d24efc35eb5310a5816b50803fe3da0c8eb5bb4af554/Screenshot-2021-01-12-at-22.44.27.png" data-mid="94860684" border="0" src="https://freight.cargo.site/w/1000/i/488b2d3fac2ddc562522d24efc35eb5310a5816b50803fe3da0c8eb5bb4af554/Screenshot-2021-01-12-at-22.44.27.png" /> https://koviljkaneskovic.cargo.site/H-M-Experience-Moodboards Fri, 02 Apr 2021 10:41:55 +0000 Hello This is Kae / 2022 https://koviljkaneskovic.cargo.site/H-M-Experience-Moodboards <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8ad7b7e869c9eb4b76b13d367dc895f1cccfef0104a44d49d06560bcff0ddd76/Slide-16_9---22.png" data-mid="104045931" border="0" src="https://freight.cargo.site/w/1000/i/8ad7b7e869c9eb4b76b13d367dc895f1cccfef0104a44d49d06560bcff0ddd76/Slide-16_9---22.png" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/be05ebbeb553113d1b9a71f6d936d61ed18cf4d72921127d152009de0decba6c/Slide-16_9---23.png" data-mid="104045933" border="0" src="https://freight.cargo.site/w/1000/i/be05ebbeb553113d1b9a71f6d936d61ed18cf4d72921127d152009de0decba6c/Slide-16_9---23.png" /> https://koviljkaneskovic.cargo.site/Onlinepizza-Sweden Tue, 16 Jul 2019 08:42:03 +0000 Hello This is Kae / 2022 https://koviljkaneskovic.cargo.site/Onlinepizza-Sweden Client ········· Onlinepizza SwedenType&nbsp; &nbsp;········· Branding, IdentityPublished ······ 2018Agency&nbsp; &nbsp;······· DH Brand&nbsp; Onlinepizza Sweden Onlinepizza is one of the oldest food delivery brands in the Nordics. Founded in 2004, it has grown to be the most trusted and beloved online food ordering platform in Sweden. With more than 2,000 partnering restaurants, Onlinepizza continues to innovate and grow everyday and approached the team in summer 2017 with a request for a modern rebrand and repositioning. <img width="5880" height="3298" width_o="5880" height_o="3298" data-src="https://freight.cargo.site/t/original/i/43128fbd2eb0a6ac12fac562524be916ed070b7838923a5e49f60d2e9b0f04be/Portfolio-Koviljka-Neskovic-2019-7.jpg" data-mid="46943818" border="0" src="https://freight.cargo.site/w/1000/i/43128fbd2eb0a6ac12fac562524be916ed070b7838923a5e49f60d2e9b0f04be/Portfolio-Koviljka-Neskovic-2019-7.jpg" /> A clear market leader The first phase of our rebranding project entailed extensive market research. We gathered data to understand exactly who was using Onlinepizza. The brand was the clear leader in Sweden for top of mind and aided awareness. The brand was also leading the market for ease of use - and was perceived to be a brand for everyone, not as a modern brand.Based on these insights we worked closely with the local management and marketing team to further cement Onlinepizza’s positioning as a brand for everyone. A great choice for every moment and every customer. <img width="693" height="583" width_o="693" height_o="583" data-src="https://freight.cargo.site/t/original/i/d62fd417e5ba6dc3026fa77b232051016c37e14538dc01b536b905e1f44c41cb/284d6b67053139.5baa9f5d83208.png" data-mid="46943925" border="0" src="https://freight.cargo.site/w/693/i/d62fd417e5ba6dc3026fa77b232051016c37e14538dc01b536b905e1f44c41cb/284d6b67053139.5baa9f5d83208.png" /> <img width="1200" height="939" width_o="1200" height_o="939" data-src="https://freight.cargo.site/t/original/i/65aee92b935b9e14f7d93ce98e67e9f145c1379d6e3fc3489e9b056c4d093cf0/24994467053139.5baa9fbcb352a.png" data-mid="46943927" border="0" src="https://freight.cargo.site/w/1000/i/65aee92b935b9e14f7d93ce98e67e9f145c1379d6e3fc3489e9b056c4d093cf0/24994467053139.5baa9fbcb352a.png" /> Swedish design at its finest The Onlinepizza logo was dated an in need of modernization. We constructed a new logotype using a combination of an icon and typographic logo using Bergen Sans - a contemporary nordic font. <img width="1000" height="563" width_o="1000" height_o="563" data-src="https://freight.cargo.site/t/original/i/bd3f2c7338b29a9f57fa532d8880f1650d18762a11370378041dae9963f960f8/c6fb2567053139.5baaaa928f7f6.gif" data-mid="46943931" border="0" src="https://freight.cargo.site/w/1000/i/bd3f2c7338b29a9f57fa532d8880f1650d18762a11370378041dae9963f960f8/c6fb2567053139.5baaaa928f7f6.gif" /> <img width="6131" height="3459" width_o="6131" height_o="3459" data-src="https://freight.cargo.site/t/original/i/9f1f1255d068d1ac3d565ca542ae0464cb6d9c4b91cbf18d1fa1152bcd5283fa/Portfolio-Koviljka-Neskovic-2019-5.png" data-mid="46947080" border="0" src="https://freight.cargo.site/w/1000/i/9f1f1255d068d1ac3d565ca542ae0464cb6d9c4b91cbf18d1fa1152bcd5283fa/Portfolio-Koviljka-Neskovic-2019-5.png" /> Besides the typeface, we designed a brand new colour palette consisting of the bold and striking Ruby Red, Nivea Blue and cool, calming Cloudy Grey, colors used across all product and marketing touchpoints. <img width="1400" height="720" width_o="1400" height_o="720" data-src="https://freight.cargo.site/t/original/i/648b6e499c98227820e4395e8d6316b1b76bef3576f9b49df45f449f308bdbc7/276e2967053139.5baaaa929021f.png" data-mid="46947161" border="0" src="https://freight.cargo.site/w/1000/i/648b6e499c98227820e4395e8d6316b1b76bef3576f9b49df45f449f308bdbc7/276e2967053139.5baaaa929021f.png" /> A Brand New Device By choosing different shapes of the logo and pairing them with the cusine types, we created connectivity across the materials. This subtle brand device is used as a driver in both our marketing and product communication, and because both the dishes as the device take a circular form, our customers know it’s Onlinepizza. <img width="701" height="584" width_o="701" height_o="584" data-src="https://freight.cargo.site/t/original/i/b36f13548074cba79b0a61e3f417ea4b0a9b327e952de60984fbdd4bfae01e5d/38ccf067053139.5baa9f5d8529b.png" data-mid="46943924" border="0" src="https://freight.cargo.site/w/701/i/b36f13548074cba79b0a61e3f417ea4b0a9b327e952de60984fbdd4bfae01e5d/38ccf067053139.5baa9f5d8529b.png" /> <img width="4415" height="3261" width_o="4415" height_o="3261" data-src="https://freight.cargo.site/t/original/i/799812ce0591ee5ac37d8bbf8d5bd4849d55c35527c23fe96e47335ff50ceca0/Portfolio-Koviljka-Neskovic-2019-4.png" data-mid="46947079" border="0" src="https://freight.cargo.site/w/1000/i/799812ce0591ee5ac37d8bbf8d5bd4849d55c35527c23fe96e47335ff50ceca0/Portfolio-Koviljka-Neskovic-2019-4.png" /> A Friend BookTo be sure the whole Onlinepizza team was totally aligned with the new brand positioning values, and identity we built a brand book for every team member to own. In-keeping with the brand’s friendly personality, we designed a concept that is instantly recognizable as a keepsake shared amongst friends. <img width="1052" height="697" width_o="1052" height_o="697" data-src="https://freight.cargo.site/t/original/i/e7b1bfd246f6ccda97ad2968e096577a7cac7e1eaaa59594c5261ad59752955a/a0b0f967053139.5bab2f1ea606d-1.png" data-mid="46943928" border="0" src="https://freight.cargo.site/w/1000/i/e7b1bfd246f6ccda97ad2968e096577a7cac7e1eaaa59594c5261ad59752955a/a0b0f967053139.5bab2f1ea606d-1.png" /> <img width="6272" height="3607" width_o="6272" height_o="3607" data-src="https://freight.cargo.site/t/original/i/54ecb2882fba583aedc6762be6c6ddc15ec7bdc733135951203b2a955c8ab4aa/Portfolio-Koviljka-Neskovic-2019-6.png" data-mid="46948375" border="0" src="https://freight.cargo.site/w/1000/i/54ecb2882fba583aedc6762be6c6ddc15ec7bdc733135951203b2a955c8ab4aa/Portfolio-Koviljka-Neskovic-2019-6.png" /><img width="1200" height="800" width_o="1200" height_o="800" data-src="https://freight.cargo.site/t/original/i/15ab016c80edbdd2d3cdc1b45507e6508af514d16778b6eab3275094a04494e3/o-bb.jpg" data-mid="46951087" border="0" src="https://freight.cargo.site/w/1000/i/15ab016c80edbdd2d3cdc1b45507e6508af514d16778b6eab3275094a04494e3/o-bb.jpg" /> https://koviljkaneskovic.cargo.site/Sony-Music-Norge-TRXD Thu, 25 Jul 2019 12:16:56 +0000 Hello This is Kae / 2022 https://koviljkaneskovic.cargo.site/Sony-Music-Norge-TRXD Client ········· Sony Music NorwayType&nbsp; &nbsp;········· Branding, IllustrationPublished ······ 2019Agency&nbsp; &nbsp;······· Hello this is Kae&nbsp; TRXD Norway TRXD is a Norwegian production duo signed to Sony Music, who approached me recently to work on their new identity and come up with a system that could be used to promote their new releases in all different materials online and offline. Animated music video for their first single on the new album, called ‘Knock knock’ developed in collaboration with the super talented Ed Hendry.&nbsp; <img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/be392419283b08a1bfc17129f47376b44fefad7147fcc7c2ee5ca0d9d3569b21/TRXD-_-Visual-identity-proposal-vol-2-_-HTIK-5.jpg" data-mid="47327274" border="0" src="https://freight.cargo.site/w/1000/i/be392419283b08a1bfc17129f47376b44fefad7147fcc7c2ee5ca0d9d3569b21/TRXD-_-Visual-identity-proposal-vol-2-_-HTIK-5.jpg" /><img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/27e905984399aa0bb622d6a8f074cd82386fa9aa7c0a75b2e086371e4d86c417/TRXD-_-Visual-identity-proposal-vol-2-_-HTIK-7.jpg" data-mid="47327269" border="0" src="https://freight.cargo.site/w/1000/i/27e905984399aa0bb622d6a8f074cd82386fa9aa7c0a75b2e086371e4d86c417/TRXD-_-Visual-identity-proposal-vol-2-_-HTIK-7.jpg" /><img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/8389ba3aa0958aec940f0a7b15bff753d7e42e26b5fee1d2c55c13792b397a30/TRXD-_-Visual-identity-proposal-vol-2-_-HTIK-10.jpg" data-mid="47327267" border="0" src="https://freight.cargo.site/w/1000/i/8389ba3aa0958aec940f0a7b15bff753d7e42e26b5fee1d2c55c13792b397a30/TRXD-_-Visual-identity-proposal-vol-2-_-HTIK-10.jpg" /><img width="1200" height="675" width_o="1200" height_o="675" data-src="https://freight.cargo.site/t/original/i/be29fa164fe0d80cbfd0ef17438f770df1a8b2e6a2dfbb05a6922f41659d1cf4/TRXD-_-Visual-identity-proposal-vol-2-_-HTIK-11.jpg" data-mid="47327266" border="0" src="https://freight.cargo.site/w/1000/i/be29fa164fe0d80cbfd0ef17438f770df1a8b2e6a2dfbb05a6922f41659d1cf4/TRXD-_-Visual-identity-proposal-vol-2-_-HTIK-11.jpg" /><img width="1200" height="431" width_o="1200" height_o="431" data-src="https://freight.cargo.site/t/original/i/33ae6e01b418f09f4c411e5a33937da18bf4c738c4aff6c2321b52708c3ed8d8/TRXD-_-Visual-identity-proposal-vol-2-_-HTIK-9.jpg" data-mid="47327268" border="0" src="https://freight.cargo.site/w/1000/i/33ae6e01b418f09f4c411e5a33937da18bf4c738c4aff6c2321b52708c3ed8d8/TRXD-_-Visual-identity-proposal-vol-2-_-HTIK-9.jpg" /><img width="1218" height="609" width_o="1218" height_o="609" data-src="https://freight.cargo.site/t/original/i/843abafec66aafc9d610305fe42b20e363f1b02cf274e064c045615336d616d9/TRXD-_-Visual-identity-proposal-vol-2-_-HTIK-16.png" data-mid="47327265" border="0" src="https://freight.cargo.site/w/1000/i/843abafec66aafc9d610305fe42b20e363f1b02cf274e064c045615336d616d9/TRXD-_-Visual-identity-proposal-vol-2-_-HTIK-16.png" /><img width="1200" height="454" width_o="1200" height_o="454" data-src="https://freight.cargo.site/t/original/i/e2d0a9cdb3e8d2caeba1767445fd3bfae8d68717e2f98fc8357f9016d19ccce6/TRXD-_-Visual-identity-proposal-vol-2-_-HTIK-17.jpg" data-mid="47327264" border="0" src="https://freight.cargo.site/w/1000/i/e2d0a9cdb3e8d2caeba1767445fd3bfae8d68717e2f98fc8357f9016d19ccce6/TRXD-_-Visual-identity-proposal-vol-2-_-HTIK-17.jpg" />